The task was to launch a new variable annuity for Nationwide. This was Nationwide’s entry into the category, called investment only variable annuities. It’s a growing market, we needed to a way to set it apart. We came up with a product name that did just that, we called it Destination Freedom+. And our campaign encouraged financial advisors to Think freedom first.
We had two tracks of communications:
Internal communications for Nationwide wholesalers (who sell to the advisors).
External communications for agents and advisors selling the annuity to their end-investor clients.
Destination Freedom+ Case Study
Carnival Cruise Lines Vista Launch Event
Carnival Vista Case Study
Fiduciary Trust Rebrand
Wealth management clients Fiduciary Trust were looking for a long overdue rebrand, advertising and new website in the Spring of 2016. The challenge was to update their look to appeal to new clients without alienating clients who have been with them for decades, and in some cases, generations.
